Development Report on China’s New Media (Research Series on the Chinese Dream and China’s Development Path) - Image 1

£91.63

Springer Development Report on China’s New Media (Research Series on the Chinese Dream and China’s Development Path)

Name: Development Report on China's New Media (Research Series on the Chinese Dream and China's Development Path)
Brand: Springer
Price: 91.63 GBP
Availability: InStock

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Description

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media. From the Back Cover In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

Product Specifications

Brand: Springer
Colour: White
Format: hardcover
ASIN: 9811036829
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 16 March 2017
Listed Since: 15 December 2016

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Springer Development Report on China’s New Media (Research Series on the Chinese Dream and China’s Development Path)

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