Rules of Engagement: Trademark Strategies, Protection and Enforcement in China - Image 1

£11.44

Wolters Kluwer Rules of Engagement: Trademark Strategies, Protection and Enforcement in China

Name: Rules of Engagement: Trademark Strategies, Protection and Enforcement in China
Brand: Wolters Kluwer
Price: 11.44 GBP
Availability: InStock

Law

It has never been this cheap. We have no record of a lower price.

£11 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 84 days · 84 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 84 days • 1 price levels

Days at Price

Price Analysis

Most common price: £11 (84 days, 100.0%)

Price range: £11 - £11

Price levels: 1 different prices over 84 days

Description

Rules of Engagement: A Practical Business Approach to Trademark Challenges in China Paolo Beconcini China now leads the world in number of registered trademarks. In recent years, however, higher volumes of enforcement have not brought about the end of trademark theft and counterfeiting. Consequently, most Westerners doing business in China (or preparing to do so) have negative views of the country’s system of intellectual property rights. This powerful book, by the world’s most experienced authority on how law and business interact in China’s trademark context, provides deeply informed and positive guidance for foreign brand owners seeking strategies that realistically engage with the Chinese legal and business landscape, thus showing how to reduce risk and benefit from the actually existing system. The author sets forth “rules of engagement” – strategic rules of conduct that provide guidance as to how to learn, understand, and approach trademark challenges in China in an objective manner. Issues and topics covered include the following: acquisition of trademark rights in China; infringement of trademark rights and claim basis; preparatory investigation and case build-up; available enforcement tools and procedures; remedial strategies responding to trademark theft; evidentiary burdens in proving infringement; geographic location and specific characteristics of counterfeiting hubs; privileged relations between investigative companies and enforcing authorities; and increasing presence of online professional trademark thieves. Detailed discussion of a number of cases (in fields including automotive, clothing, wine, pharmaceuticals, electronic devices, and sports apparel) isolate certain common patterns and prove that, aside from certain malfunctions of the trademark system, a substantial amount of responsibility for failure can be laid with the brands and not with China’s enforcement authorities. With its comprehensive strategic approaches to dealing with trademark protection and enforcement in China, and its challenges to common legal thinking in the field, this book proposes and delivers new creative strategic solutions to unresolved problems related to trademarks in China. Interested lawyers and business persons can use the revelations about how anti-counterfeiting really works in China to help China bring about a change in the way state bodies enforce trademark rights. With the use of this book, lawyers counseling and advising clients on their China trademark portfolios and trademark protection strategies will bring great advantage to the brands they serve.

Product Specifications

Brand: Wolters Kluwer
Format: hardcover
ASIN: 9041182543
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 26 October 2016
Listed Since: 26 October 2016

Barcode

No barcode data available

Wolters Kluwer Rules of Engagement: Trademark Strategies, Protection and Enforcement in China

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Intellectual Property in China (China Law, Tax & Accounting)

Mergers Acquisitions and Takeovers in China: A Legal and Cultural Guide to New Forms of Investment

THe Enforcement of Intellectual Property Rights. Comparative Perspectives from the Asia-Pacific Region (Max Planck Series on Asian Intellectual Property Law, 15)

Trademark Law

Competition Law in China: A Law and Economics Perspective

Intellectual Property in the Global Trading System: EU-China Perspective

Genuine Use of Trademarks (AIPPI Series)

A Confucian Analysis on the Evolution of Chinese Patent Law System

Corporate Governance in China: The Structure and Management of Foreign-Invested Enterprises Under Chinese Law (China Law, Tax & Accounting)

Intellectual Property Rights in China: Politics of Piracy, Trade and Protection (Routledge Contemporary China Series)

China's Legal Reforms and Their Political Limits

Intellectual Property Liability of Consumers, Fascilitators, and Intermediaries

Approaching China's Pharmaceutical Market: A Fundamental Guide to Clinical Drug Development

Procedural Rights in Competition Law in the EU and China: 3 (China-EU Law Series, 3)

Maintenance Time and the Industry Development of Patents: Empirical Research with Evidence from China

Strategic Brand Licensing: Building Brand Value through Enduring Partnerships

Research Handbook on Trademark Law Reform (Research Handbooks in Intellectual Property series)

The Intellectual Property of Textiles and Fashion: From the Medieval Loom to the New York Fashion Week: A Sourcebook

China in the International Economic Order: New Directions and Changing Paradigms

Intellectual Property Protection of Traditional Cultural Expressions: Folklore in China

Protecting Creativity in Fashion Design: US Laws, EU Design Rights, and Other Dimensions of Protection (Routledge Research in Fashion Law)

Legal Protection and Sustainability of Chinese Investments in Africa: Under the Concept of International Investment Rule of Law (Modern China and International Economic Law)

Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

International Luxury Brand Strategy