£193.00

Cengage Learning Strategic Management: Concepts and Cases : Competitiveness and Globalization

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Description

Examine strategic management with Hitt/Ireland/Hoskisson/Fant Cassity's 'Strategic Management: Concepts and Cases: Competitiveness and Globalization,' 15th Edition. Incorporate innovative research and examples from over 600 companies. A classic industrial organization model combines with a resource-based view and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. Study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies alongside the rapid change that technologies such as AI are making to businesses every day. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 August 2026
Listed Since
07 August 2025

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