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The Power of the Use of Religious Conceptual Metaphors for Persuasion: in George W. Bush's Discourses within the Critical Metaphor Analysis

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Description

This book investigates how religious conceptual metaphors (RCMs) are used persuasively in George W. Bush’s discourse to justify the ‘War on Terror’ in Iraq, drawing on Critical Metaphor Analysis and Cognitive Metaphor Theory. Using a corpus of 99 political discourses across 12 genres from Bush’s two presidential terms (2001–2008), the study combines quantitative and qualitative methods. Quantitative analyses examine the distribution, variation, and impact of RCMs, while qualitative analysis explores their persuasive power through key themes such as the U.S.–Iraq conflict, the enemy, and self/other representation. The findings show differences in RCM use across terms and reveal how Bush employed religious metaphors to morally frame the conflict, influence public perception, and legitimize military intervention in Iraq.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 December 2025
Listed Since
12 January 2026

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