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Innovación a través de la cocreación comunitaria: Un estudio exploratorio sobre cómo utilizar las comunidades para la creación conjunta de innovaciones.

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Description

Este libro presenta la cocreación comunitaria como un nuevo concepto y explora las diferentes fases de la cocreación comunitaria y cómo maximizar tanto la riqueza como el alcance de la participación de los usuarios en la innovación. Estos dos factores están estrechamente relacionados con el resultado exitoso del proceso de innovación. La cocreación comunitaria permite la innovación tanto con los usuarios líderes como con los clientes objetivo, lo que se ha demostrado que califica significativamente los resultados de la innovación. Además, la investigación sugiere que la comunidad en sí misma puede motivar a los cocreadores a seguir comprometidos con la marca y el proceso de cocreación, lo que aborda eficazmente uno de los retos de muchos otros métodos de cocreación.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 February 2025
Listed Since
28 February 2025

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