Cognella Academic Publishing Managing Change Through Creativity, Innovation, and Entrepreneurship

We are living in an entrepreneurial economy where the most indispensable resources of a business enterprise are not embedded in its financial or physical capital, but in its human capital―its people. Consequently, business scholars, researchers, and practitioners share the consensus that the economic future of any nation or region will be determined by its ability to create and preserve wealth by advancing creativity, innovation, and entrepreneurship. Managing Change through Creativity, Innovation, and Entrepreneurship not only equips students with conceptual knowledge and understanding of these key concepts but also empowers them to explore and pursue entrepreneurial careers. The book emphasizes leveraging change from the perspective of creativity, innovation, and entrepreneurship by examining their conceptual and practical significance as well as their interdependencies and intertwining attributes or characteristics. These are illustrated with diverse, practical examples drawn from multiple social and economic sectors in ways that provide students across the disciplines with contemporary knowledge of the principles, processes, and applications of creativity, innovation, and entrepreneurship in business, industry, and many institutional sectors. The book is organized into five parts. Part I presents introductory chapters that focus on organizational change and change management. Part II emphasizes creativity with three chapters that describe the creative economy, understanding creativity, and applying creativity. Part III presents the forms and types of innovation, models of innovation, and sources of innovation. Part IV presents chapters in understanding entrepreneurship, a classification of entrepreneurship and entrepreneurs, applying the principles and processes of entrepreneurship, and the roles and contributions of entrepreneurs to the economy and society. The final part explores new business creation concepts and practice with chapters on entrepreneurial marketing; manging a new venture, including selection and staffing; the legal and ethical environment of entrepreneurial ventures; entrepreneurial finance; and business models. The capstone chapter integrates all the different concepts addressed throughout the book in a holistic concept statement and business plan. Managing Change through Creativity, Innovation, and Entrepreneurship is an essential textbook for undergraduate and graduate-level programs in business management, new product development, and entrepreneurship, as well as courses across the disciplines with emphasis in creativity and innovation.