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Campanhas digitais:: Navegar pelo discurso político nas redes sociais durante as eleições em África

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Description

As campanhas digitais revolucionaram o discurso político em África, em particular durante as eleições, aumentando o envolvimento dos cidadãos através de plataformas de redes sociais. Este livro examina a forma como ferramentas como o Twitter e o Facebook facilitam a comunicação direta entre eleitores e figuras políticas, exemplificada por movimentos como o #EndSARS na Nigéria. Os meios de comunicação digitais não só mobilizam os eleitores como também capacitam os partidos mais pequenos que não dispõem de recursos de campanha tradicionais, como se viu nas eleições nigerianas de 2023. No entanto, desafios como a desinformação e o encerramento da Internet ameaçam os processos democráticos. O estudo concluiu que as campanhas digitais estão a remodelar o panorama político de África, promovendo um eleitorado mais empenhado e redefinindo a participação política num ambiente digital em evolução. O estudo recomendou que é essencial continuar a investigação para compreender as suas implicações para a democracia e a governação em todo o continente.

Product Specifications

Format: paperback
ASIN: 6208672058
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Sociology > Reference
Domain: Amazon UK
Release Date: 25 February 2025
Listed Since: 27 February 2025

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Campanhas digitais:: Navegar pelo discurso político nas redes sociais durante as eleições em África

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