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LAP Lambert Academic Publishing Marketing Strategies for Fundraising in Universities: Drawing From Case Studies in Nigeria

Name: Marketing Strategies for Fundraising in Universities: Drawing From Case Studies in Nigeria
Brand: LAP Lambert Academic Publishing
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Fundraising in universities all over the world is regarded as a critical component of the total financing for the institutions. As many universities continue to face decreased government and public funding, fundraising has become a necessity in maintaining operations and quality educational delivery. This book determines and discusses the marketing strategies for fundraising activities of public universities through financial endowments, using public universities in Nigeria as case study. We find that marketing strategies such as market segmentation, targeting, differentiation, and positioning will help in attracting donors, increasing donor commitment, and engaging and influencing donors for fundraising activities in the studied universities. Samples from both teaching and non-teaching staff are significant in confirming this. These strategies, when properly applied, will increase their revenue generation, which will in turn enhance infrastructure and other educational facilities in public universities, especially in developing countries.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6208428416
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 17 February 2025
Listed Since: 13 March 2025

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LAP Lambert Academic Publishing Marketing Strategies for Fundraising in Universities: Drawing From Case Studies in Nigeria

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