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LAP Lambert Academic Publishing Digital Banking: Impact of Customers’ Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks

Name: Digital Banking: Impact of Customers' Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks
Brand: LAP Lambert Academic Publishing
Price: 88.99 GBP
Availability: InStock

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Description

The book explores how customers’ perceptions influence their adoption and usage of digital banking services across different demographic profiles. It examines various dimensions of perceived risk—such as financial, security, privacy, and performance risks—as well as perceived rewards, including convenience, speed, cost-effectiveness, and accessibility. The study compares responses from customers of public and private sector banks, highlighting differences in trust, technological readiness, and satisfaction levels. The findings reveal that while rewards drive adoption, perceived risks—especially security concerns—can significantly hinder digital banking usage. The book offers strategic recommendations for banks to mitigate these risks and enhance the user experience, thereby boosting digital banking adoption across sectors.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6208225248
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 31 May 2025
Listed Since: 27 June 2025

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LAP Lambert Academic Publishing Digital Banking: Impact of Customers’ Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Digital Banking: Impact of Customers’ Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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