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Price Distribution

Price distribution over 68 days • 1 price levels

Days at Price

Price Analysis

Most common price: £51 (68 days, 100.0%)

Price range: £51 - £51

Price levels: 1 different prices over 68 days

Description

Understanding consumer behavior involves analyzing different behavioral approaches and theories, as well as studying the decision-making process. This analysis examines how choices are influenced by conscious and unconscious mechanisms. By exploring various models of decision-making, such as those of Nicosia, Howard and Sheth, Engel et al. and Fishbein and Ajzen, we can grasp how consumers navigate between information search, evaluation of alternatives, and final decision. These models reveal how conscious processes (such as rational analysis) interact with unconscious influences (such as cognitive biases and emotions) to shape purchasing decisions. An integrated understanding of these aspects is essential for designing effective marketing strategies that address both the rational and emotional factors of buying behavior.

Product Specifications

Format: paperback
ASIN: 6208092418
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 16 September 2024
Listed Since: 17 September 2024

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Understanding Consumer Behavior: Exploring the choices between consciousness and unconsciousness

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It has never been this cheap. We have no record of a lower price.

Understanding Consumer Behavior: Exploring the choices between consciousness and unconsciousness

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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