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Argumentative and persuasive strategies in advertising discourse

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Description

Having proposed in this book the description of the mechanisms governing the functioning of the advertising discourse, we believe to have facilitated also a critical reading of its numerous manifestations to which we are subjected daily, creating, in this way, the antibodies of the manipulation. An informed and wise interlocutor can better understand and defend himself against the more or less constraining language games, launched by a hegemonic speaker.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 March 2023
Listed Since
15 March 2023

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