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Analyse des performances des entreprises: Une perspective globale et stratégique

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Description

Le présent ouvrage présente une perspective globale et stratégique de l'analyse des performances des entreprises. Tout dirigeant doit connaître les moyens de mesurer et d'atteindre les performances de l'entreprise. L'approche classique consistant à mesurer les performances de l'entreprise uniquement à travers sa dimension financière est aujourd'hui remplacée par une approche moderne dans laquelle les dirigeants doivent maximiser les résultats financiers uniquement en maximisant les intérêts de toutes les parties prenantes, en protégeant l'environnement et en créant un bonheur général. La gouvernance moderne des entreprises est dominée par les concepts suivants : économique, social, environnemental, gouvernance et modèles de comportement géocentriques. Le rôle principal de certains facteurs internes, tels que les ressources humaines, la gouvernance d'entreprise et la responsabilité sociale des entreprises, dans l'amélioration des performances de l'entreprise est également analysé. En outre, les facteurs externes PEST (politiques, économiques, socioculturels et technologiques) sont décrits et illustrés comme une autre catégorie de facteurs par lesquels toute analyse stratégique peut être mise en œuvre. Le travail est accompagné de diverses études de cas qui soutiennent les aspects théoriques présentés.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 June 2024
Listed Since
08 June 2024

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