£47.00

Против политического маркетинга

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Last 82 days · 82 data points (no recent data)

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£47.00 £44.65 £45.59 £46.53 £47.47 £48.41 £49.35 25 June 2026 15 July 2026 04 August 2026 24 August 2026 14 September 2026

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Price distribution over 82 days • 1 price levels

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82 days 0 21 41 62 82 £47 Days at Price

Price Analysis

Most common price: £47 (82 days, 100.0%)

Price range: £47 - £47

Price levels: 1 different prices over 82 days

Description

Кризис политической репрезентации и некоторые трансформации современности, такие как сетевая коммуникация, привели к возникновению почти антиутопической политической ситуации, что является следствием примата модели политического маркетинга: деидеологизации, гиперперсонализма, негативной коммуникации оппозиции, микросегментации публики. В противовес этому автор отстаивает ноу-хау (или рациональность) политической коммуникации, которая ставит во главу угла прагматико-дискурсивную согласованность и представляет политическое позиционирование как результат исторического процесса (Мерседес Дура-Лизан, исследователь Universitas Miguel Hernández - Испания). Работа обладает редким достоинством - она затрагивает актуальную тему простым языком, который в то же время точен и не лишен глубины. Это хорошее предложение для тех, кто хочет понять, что такое политическая коммуникация, и в то же время доступное руководство для тех, кто хочет начать изучать предмет, часто используя повседневные примеры. В книгу включена повестка дня дебатов, нацеливающая на поиск решений и предоставляющая элементы для размышлений (Вашингтон Уранга, журналист, преподаватель-исследователь).

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 December 2023
Listed Since
19 December 2023

Barcode

No barcode data available

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