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ÉDITIONS UNIVERSITAIRES EUROPÉENNES L'Adoption des Chatbots par les Consommateurs Marocains:: Cas des Services Bancaires

Amazon

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Last 59 days · 59 data points (no recent data)

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£88.00 £87.41 £87.54 £87.67 £87.79 £87.92 £88.05 28 July 2026 11 August 2026 26 August 2026 09 September 2026 24 September 2026
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Price Distribution

Price distribution over 59 days • 2 price levels

Days at Price
Current Price
17 days 42 days · current 0 11 21 32 42 £87 £88 Days at Price

Price Analysis

Most common price: £88 (42 days, 71.2%)

Price range: £87 - £88

Price levels: 2 different prices over 59 days

Description

Dans cet ouvrage novateur, Yassine Elkhatibi explore l'adoption des chatbots par les consommateurs marocains, en se concentrant sur le secteur bancaire. Cette étude constitue une contribution théorique significative à la compréhension de l'innovation et de son adoption, tout en mettant en lumière l'émergence de l'intelligence artificielle (IA) et son impact sur le marketing, en particulier le marketing conversationnel.Le livre commence par une analyse approfondie de l'innovation et de ses processus d'adoption, en mettant en évidence les spécificités du secteur bancaire. Elkhatibi explore ensuite le rôle crucial de l'IA dans la transformation numérique des entreprises, en particulier dans le domaine des services financiers. Il examine les différents types de chatbots, leurs fonctionnalités, leurs caractéristiques (anthropomorphisme perçu, la présence sociale) et leurs avantages pour les consommateurs et les entreprises. Une attention particulière est portée à l'adoption des chatbots dans un contexte où la confiance est un enjeu majeur, notamment dans le secteur bancaire où la sécurité des données et la confidentialité sont primordiales.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 June 2024
Listed Since
28 June 2024

Barcode

No barcode data available

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