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METODOLOGIA DE INVESTIGAÇÃO: Métodos de investigação empresarial

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Description

Este livro ajuda a aprender o conceito básico de metodologia de investigação e a compreender os vários tipos de investigação com exemplos, passos para realizar a investigação, enquadrar hipóteses, conhecer os vários tipos de perguntas e tipos de escalas e enquadrar o questionário. Para além das técnicas de amostragem, este livro contém vários conselhos e regras a seguir para escolher as amostras. Este livro também ajuda a compreender os vários métodos de recolha de dados, como a entrevista, a observação, o inquérito, o questionário, o estudo de caso, o calendário, o método, etc. O capítulo sobre a análise e interpretação de dados dá-lhe uma ideia geral sobre as várias técnicas e ferramentas utilizadas na análise SPSS. Finalmente, o capítulo 5 trata do relatório, que contém a estrutura do relatório, as partes do relatório, o significado da proposta de investigação, o conteúdo do relatório, as várias fases da redacção do relatório, o conceito de público e a importância da revisão da literatura.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 June 2023
Listed Since
07 June 2023

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