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Posicionamiento de los traductores en el mercado de la traducción y los servicios de traducción: Actitud y estrategias a la luz de la experiencia camerunesa

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£60.00 £57.00 £58.20 £59.40 £60.60 £61.80 £63.00 25 July 2026 15 August 2026 06 September 2026 27 September 2026 19 October 2026
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Price distribution over 87 days • 1 price levels

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87 days 0 22 44 65 87 £60 Days at Price

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Most common price: £60 (87 days, 100.0%)

Price range: £60 - £60

Price levels: 1 different prices over 87 days

Description

El entorno competitivo actual es muy agresivo y, para sobrevivir o crecer en el mercado de la traducción, los profesionales deben tomar medidas concretas y eficaces. Uno de los puntos más importantes a tener en cuenta es el posicionamiento. ¿Sienten los proveedores de servicios lingüísticos la necesidad de posicionarse frente a la competencia? En caso afirmativo, ¿qué estrategia(s) están aplicando? Si no, ¿por qué no? Basándose en el caso de Camerún, este libro pone de manifiesto la actitud de los traductores ante la necesidad de posicionamiento, por un lado, y las estrategias de posicionamiento, por otro. El concepto de posicionamiento en este trabajo va mucho más allá del mero marco del marketing, es decir, la búsqueda de clientes, al incluir el aspecto social, es decir, la defensa del estatus de la profesión en la sociedad. La presente obra se dirige, por tanto, tanto a los profesionales, novatos y experimentados, autónomos e institucionales, como a los investigadores interesados en la industria de la traducción. El estudio es descriptivo y se inscribe en el marco de la investigación empírica.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 March 2022
Listed Since
15 April 2022

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