Business Event Experiences, Destination Image and Post-Visit Behaviour: An International MICE Event Visitor's Perspective in Kenya - Image 1

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LAP Lambert Academic Publishing Business Event Experiences, Destination Image and Post-Visit Behaviour: An International MICE Event Visitor's Perspective in Kenya

Name: Business Event Experiences, Destination Image and Post-Visit Behaviour: An International MICE Event Visitor's Perspective in Kenya
Brand: LAP Lambert Academic Publishing
Price: 62.0 GBP
Availability: InStock

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Description

This book covers a study on the influence of business or MICE event experiences on international visitors' perceived destination image and resulting post-visit behavior. Despite the promising growth of MICE tourism globally limited studies exist on the influence of these events on the host destination's image. Majority of event and destination image have focused on mega-sports events, cultural events and festivals. such studies have also mainly be carried out in the developed world. This study therefore provides the perspective of MICE events in the developing world. This is particularly important as the events can have a great influence in correcting the negative images and stereotypes associated with countries in the developing world.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6203846759
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 13 April 2021
Listed Since: 08 May 2021

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LAP Lambert Academic Publishing Business Event Experiences, Destination Image and Post-Visit Behaviour: An International MICE Event Visitor's Perspective in Kenya

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Business Event Experiences, Destination Image and Post-Visit Behaviour: An International MICE Event Visitor's Perspective in Kenya

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Description

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