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Metáforas no discurso económico alemão: Origens, descrição, classificação

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Last 70 days · 70 data points (no recent data)

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£51.00 £48.45 £49.47 £50.49 £51.51 £52.53 £53.55 09 July 2026 26 July 2026 12 August 2026 29 August 2026 16 September 2026

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70 days 0 18 35 53 70 £51 Days at Price

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Description

Com base na análise de declarações metafóricas em textos económicos, o artigo investiga e descreve metáforas que objectivam a imagem da economia e das realidades económicas na língua alemã. Os alemães representam, compreendem e avaliam eventos e fenómenos económicos em metáforas de personificação, mecanismo, jogo (teatro, desporto, guerra), construção, fábrica, água. Conceitos económicos tais como UNTERNEHMEN, KUNDE, GELD, MARKE, VERHANDLUNGEN, FUSION UND ÜBERNAHME estão sujeitos a um repensar metafórico na fase actual. O livro foi concebido para um vasto leque de leitores: não só filólogos que lidam com os problemas de metaforização de certos tipos de discurso, estudantes de pós-graduação, professores, estudantes de escolas de línguas, mas também estudantes de especialidades económicas, estudando alemão.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 August 2021
Listed Since
24 August 2021

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