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German language: Exoglobal dynamics in the Americanization environment

Literacy

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Description

The monograph is devoted to theoretical reflection on the exoglossal dynamics of the German language evolution in the globalized world in general and Americanization in particular. The author's focus is on the specifics of the German language functioning since the beginning of the post-war period, due to the laws of language synergy, as well as a number of socio-political transformations in a particular country and the geopolitical situation in the world in general. The field of research is limited to the framework of relations in the trichotomy of "language / person / society", which predetermines its practical importance in the prognostic plan of ensuring the sustainability of intercultural communication in the face of the inevitable expanding globalization. The problem of work is grouped around the issues of the social nature of language, language policy, language development and language planning, description of language situations from the perspective of the triad of indicators "exoglosia - diglosia - endoglosia", identifying the causes of German language xenization.Translated with www.DeepL.com/Translator (free version)

Product Specifications

Format: paperback
ASIN: 6202984163
Category: Books > Subjects > Language Study & Reference > English as a Foreign Language > Literacy
Domain: Amazon UK
Release Date: 12 November 2020
Listed Since: 13 November 2020

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German language: Exoglobal dynamics in the Americanization environment

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