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Price Distribution

Price distribution over 51 days • 1 price levels

Days at Price

Price Analysis

Most common price: £76 (51 days, 100.0%)

Price range: £76 - £76

Price levels: 1 different prices over 51 days

Description

Introduction: Gamification has recently gained popularity as a technology promoting the consumers’ psychological motivations towards a service, activity, product or a brand in the business world. Different frameworks have been designed, with design elements carrying special characteristics, have been described as motivating and supporting individual attitude and behavior. However, scarcity in empirical evidence answering the people drive to use gamification in the marketing field still represents a gap in the literature.Aim of the study: is proposing a prototype of a gamified framework specially developed for testing the effect of gamification on brand engagement according to UX designs using different game elements.Results: The results of this study revealed a positive relationship, with statistically highly significant correlation between the proposed framework and the studied variables, in conjunction with player personality as an important moderating factor.Conclusion: Accordingly, it was concluded that customer attitude towards a brand can be affected during a gameful experience and will eventually result in positive active enhanced brand engagement.

Product Specifications

Format: paperback
ASIN: 6138957156
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 16 September 2021
Listed Since: 11 October 2021

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Gamification Effect on Brand Engagement

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It has never been this cheap. We have no record of a lower price.

Gamification Effect on Brand Engagement

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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