£67.00

OmniScriptum REPRÉSENTATIONS AU TRAVERS D'UN ESPACE SÉMANTIQUE: Création d'un outil de mesure d'opinion: le différentiel sémiologique (Omn.Univ.Europ.)

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Description

Cette ouvrage présente la création d'un nouvel outil de mesure indirecte des opinions: le différentiel sémiologique. Les premiers travaux viennent de Charles Egerton Osgood qui créa en 1957 un différenciateur sémantique. Nos travaux s'inscrivent au départ dans le champ de la psycholinguistique, enrichis ensuite des nouvelles recherches sur la communication de l'école de Palo Alto et s'élargissent enfin vers une étude pluridisciplinaire des représentations et de l'opinion publique.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
20 July 2010
Listed Since
23 July 2010

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