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University of Illinois Press The Measurement of Meaning

Ill.

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Description

In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of the book is the authors' description, application, and evaluation of this important tool and its far-reaching implications for empirical research.

Key Features

The Measurement of Meaning

Product type: ABIS BOOK

Brand: University of Illinois Press

Product Specifications

Model
Ill.
Format
paperback
Domain
Amazon UK
Release Date
01 September 1967
Listed Since
07 February 2007

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No barcode data available

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