£20.57

University of Illinois Press The Measurement of Meaning

Name: The Measurement of Meaning
Brand: University of Illinois Press
Price: 18.06 GBP
Availability: InStock

Ill.

Cognition & Cognitive Psychology

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Description

In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of the book is the authors' description, application, and evaluation of this important tool and its far-reaching implications for empirical research.

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The Measurement of Meaning

Product type: ABIS BOOK

Brand: University of Illinois Press

Product Specifications

Brand: University of Illinois Press
Model: Ill.
Format: paperback
ASIN: 0252745396
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
Domain: Amazon UK
Release Date: 01 September 1967
Listed Since: 07 February 2007

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University of Illinois Press The Measurement of Meaning

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