£55.90

It has never been this cheap. We have no record of a lower price.

£56 today · cheaper than every other day in the last 3 months

State of the Art Implementation of Big Data in Strategic and Operative Marketing. Challenges and Effective Responses

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 58 days · 58 data points (no recent data)

Historical
Generating forecast…
£55.90 £53.11 £54.22 £55.34 £56.46 £57.58 £58.70 21 July 2026 04 August 2026 18 August 2026 01 September 2026 16 September 2026
View at Amazon ↗

Price data last checked 33 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 58 days • 1 price levels

Days at Price
58 days 0 15 29 44 58 £56 Days at Price

Price Analysis

Most common price: £56 (58 days, 100.0%)

Price range: £56 - £56

Price levels: 1 different prices over 58 days

Description

"Data is the new gold" and "The world's most valuable resource is no longer oil, but data" - Headlines like these, published by The Economist and the World Economic Forum in 2017 and 2020, underline the crucial role data plays in business nowadays. Big Data has become the "Holy Grail" for health, security, administration, and marketing businesses. This paper seeks to understand the significance of Big Data for the marketing sector. How is the state of the art regarding the implementation of Big Data supporting and enhancing strategic as well as operative marketing activities? Which challenges are companies facing while adopting Big Data, and how can they respond most effectively to them? Matti Bouffier explores the potentials and challenges of Big Data by providing a well-researched theoretical elaboration of the technological dimensions of Big Data implementation. His analysis is supported by expert interviews, which further illuminate the impact Big Data has on real-life marketing business. By bridging the gap between theory and praxis, Bouffier is able to give recommendations for how to address the main challenges and harness the potentials of Big Data implementation. Inside the book: - Data-driven marketing; - Big Data in marketing; - Challenges; - Correlation-driven analysis; - Causality-driven analysis

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 December 2021
Listed Since
10 December 2021

Barcode

No barcode data available

Similar Products You Might Like

Big Data Analytics: A Management Perspective: 21 (Studies in Big Data, 21)
82% match

Big Data Analytics: A Management Perspective: 21 (Studies in Big Data, 21)

Springer

£92.22 06 Aug 2026
Marketing and Big Data Analytics in Tourism and Events (Advances in Marketing, Customer Relationship Management, and E-Services)
81% match

Marketing and Big Data Analytics in Tourism and Events (Advances in Marketing, Customer Relationship Management, and E-Services)

£223.00 30 Aug 2026
How and What Marketing Algorithms Think
80% match

How and What Marketing Algorithms Think

Cambridge Scholars Publishing

£59.99 10 Aug 2026
AI and Data Engineering Solutions for Effective Marketing
80% match

AI and Data Engineering Solutions for Effective Marketing

£299.00 10 Aug 2026
Future of Customer Engagement Through Marketing Intelligence (Advances in Marketing, Customer Relationship Management, and E-Services)
80% match

Future of Customer Engagement Through Marketing Intelligence (Advances in Marketing, Customer Relationship Management, and E-Services)

£268.00 21 Aug 2026
Handbook of Big Data Technologies
80% match

Handbook of Big Data Technologies

Springer

£170.00 08 Aug 2026
Big Data Research for Social Sciences and Social Impact
80% match

Big Data Research for Social Sciences and Social Impact

MDPI AG

£64.84 26 Aug 2026
Big Data Applications and Use Cases (International Series on Computer, Entertainment and Media Technology)
80% match

Big Data Applications and Use Cases (International Series on Computer, Entertainment and Media Technology)

Springer

£76.42 06 Aug 2026
Big Data, Big Challenges: A Healthcare Perspective: Background, Issues, Solutions and Research Directions (Lecture Notes in Bioengineering)
80% match

Big Data, Big Challenges: A Healthcare Perspective: Background, Issues, Solutions and Research Directions (Lecture Notes in Bioengineering)

Springer

£110.81 08 Aug 2026
Data Science and Cases in Sustainability: Data Mining and Big Data Analysis (Mathematics for Sustainable Developments)
80% match

Data Science and Cases in Sustainability: Data Mining and Big Data Analysis (Mathematics for Sustainable Developments)

Springer

£64.99 15 Sep 2026
Data Science and Big Data Computing: Frameworks and Methodologies
79% match

Data Science and Big Data Computing: Frameworks and Methodologies

Springer

£94.55 05 Aug 2026
Big-Data Analytics and Cloud Computing: Theory, Algorithms and Applications
79% match

Big-Data Analytics and Cloud Computing: Theory, Algorithms and Applications

Springer

£88.03 06 Aug 2026
Machine Learning for Big Data Analysis: 1 (De Gruyter Frontiers in Computational Intelligence, 1)
79% match

Machine Learning for Big Data Analysis: 1 (De Gruyter Frontiers in Computational Intelligence, 1)

De Gruyter

£91.00 29 Aug 2026
Big Data Analytics in Healthcare: 66 (Studies in Big Data, 66)
79% match

Big Data Analytics in Healthcare: 66 (Studies in Big Data, 66)

Springer

£122.38 16 Oct 2026
Modeling and Processing for Next-Generation Big-Data Technologies: With Applications and Case Studies: 4 (Modeling and Optimization in Science and Technologies, 4)
79% match

Modeling and Processing for Next-Generation Big-Data Technologies: With Applications and Case Studies: 4 (Modeling and Optimization in Science and Technologies, 4)

Springer

£114.89 01 Oct 2026
Big Data and the Future of Shopping Malls: Building Data-Driven Retail Experiences
79% match

Big Data and the Future of Shopping Malls: Building Data-Driven Retail Experiences

£76.00 16 Sep 2026
Strategic Blueprints for AI-Driven Marketing in the Digital Era
79% match

Strategic Blueprints for AI-Driven Marketing in the Digital Era

£125.40 18 Aug 2026
Cognitive Computing for Big Data Systems Over IoT: Frameworks, Tools and Applications: 14 (Lecture Notes on Data Engineering and Communications Technologies, 14)
79% match

Cognitive Computing for Big Data Systems Over IoT: Frameworks, Tools and Applications: 14 (Lecture Notes on Data Engineering and Communications Technologies, 14)

Springer

£76.42 08 Aug 2026
Big Data at Work: The Data Science Revolution and Organizational Psychology (SIOP Organizational Frontiers Series)
79% match

Big Data at Work: The Data Science Revolution and Organizational Psychology (SIOP Organizational Frontiers Series)

Routledge

£67.43 15 Sep 2026
Big Data Applications in Industry 4.0
78% match

Big Data Applications in Industry 4.0

Auerbach Publications

£47.99 14 Sep 2026
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2: 280 (Smart Innovation, Systems and Technologies, 280)
78% match

Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2: 280 (Smart Innovation, Systems and Technologies, 280)

Springer

£203.36 30 Aug 2026
Ethical AI and Data Management Strategies in Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
78% match

Ethical AI and Data Management Strategies in Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

£217.38 21 Aug 2026
Modern Management based on Big Data III: Proceedings of MMBD 2022: 352 (The Frontiers in Artificial Intelligence and Applications, 352)
78% match

Modern Management based on Big Data III: Proceedings of MMBD 2022: 352 (The Frontiers in Artificial Intelligence and Applications, 352)

Sage Publishing

£105.95 26 Aug 2026
Improving Service Quality and Customer Engagement With Marketing Intelligence (Advances in Marketing, Customer Relationship Management, and E-Services)
78% match

Improving Service Quality and Customer Engagement With Marketing Intelligence (Advances in Marketing, Customer Relationship Management, and E-Services)

£267.98 17 Aug 2026