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LAP Lambert Academic Publishing Time to re-think?: -A brand new approach on brand identity

Name: Time to re-think?: -A brand new approach on brand identity
Brand: LAP Lambert Academic Publishing
Price: 43.0 GBP
Availability: InStock

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Description

Today our world is branded. Creating a strong brand is not only for consumer goods anymore, but also for places and countries. A country brand might be compared to a commercial brand of a large corporation. A corporation has its center of operations, a country has its capital; a corporation has its emblem, a country its flag.Brands are intangible possessions that can develop into value for almost everyone. From an organizational perspective, a profitable brand enables a product or service to preserve a high level of consumer tolerance, often in the face of significant competition Nandan. Identity is the signals that an organization or a country sends out to the environment. In the discourse of a certain country, the fundamental discussion is often based on the overall perception of the country. These perceptual factors might be situated in security, infrastructure, cultural norms or tourism. The countries we do have good experiences from – we discuss in a good spirit and vice versa. The aim of this book is to develop a model in order to define country brand identity, not only for the Philippines but also, for all countries.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3845421576
Category: Books > Subjects
Domain: Amazon UK
Release Date: 12 August 2011
Listed Since: 25 August 2011

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LAP Lambert Academic Publishing Time to re-think?: -A brand new approach on brand identity

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