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LAP Lambert Academic Publishing Luxury consumption in China: The potential of niche luxury brands and design SME's in the first-tier cities

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£43.00 £40.85 £41.71 £42.57 £43.43 £44.29 £45.15 01 August 2026 17 August 2026 03 September 2026 19 September 2026 06 October 2026
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Price distribution over 67 days • 1 price levels

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Price levels: 1 different prices over 67 days

Description

The large international brands often get all the attention when the potential of the Chinese luxury fever is discussed. Instead this book investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study of two of the most progressive Scandinavian design firms in China – Georg Jensen and Rosendahl – 7 drivers of success for small- and medium-sized firms are identified. The book is based on field studies and interviews with executives from the case firms, Danish embassy executives and professors in China and Denmark. The objective is to make China more accessible to the many small and medium-sized enterprises that currently refrain from market entry because of the incalculable nature of China's 1.3 billion consumers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 May 2011
Listed Since
30 May 2011

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