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LAP Lambert Academic Publishing Branding Technical Services - a case study on SWECO's brand: Branding Technical Services - a case study on SWECO's brand

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Description

The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 May 2011
Listed Since
17 May 2011

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