Advertising Efficiency and Effectiveness in the Palestinian Banking Sector: A Quest for Measuring Parameters - Image 1

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LAP Lambert Academic Publishing Advertising Efficiency and Effectiveness in the Palestinian Banking Sector: A Quest for Measuring Parameters

Name: Advertising Efficiency and Effectiveness in the Palestinian Banking Sector: A Quest for Measuring Parameters
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
Availability: InStock

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Description

This book aims to evaluate the level of banking advertising efficiency and effectiveness in Palestine. To achieve its objectives, the book researched the internal and external banking environments in Palestine. This was done after so much attention was paid to advertising media selection and the special evaluation process dictated by the history of Palestine. Readers of this book know that writing on Palestinian problems especially economic problems requires avoiding political issues that may distract the attention of authors from their main purpose which is to find solutions and give recommendations to overcome some technical economic problems. In order to achieve our objectives, we had to clarify the two basic concepts, efficiency and effectiveness, and design methods for measuring their effects on our advertising plans. We were able to show that calculating and using these two concepts is independent of environmental variations. Finally, we recommend that bank managers should use the redefined concepts of efficiency and effectiveness to examine the strengths and weaknesses of their advertising plans.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3844306803
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 February 2011
Listed Since: 19 February 2011

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LAP Lambert Academic Publishing Advertising Efficiency and Effectiveness in the Palestinian Banking Sector: A Quest for Measuring Parameters

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Advertising Efficiency and Effectiveness in the Palestinian Banking Sector: A Quest for Measuring Parameters

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