£57.50

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J.Lindeberg Authenticity in Advertising: Design and Success Factors

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£57.50 £54.63 £55.78 £56.93 £58.08 £59.23 £60.38 23 July 2026 08 August 2026 24 August 2026 09 September 2026 26 September 2026
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Price distribution over 66 days • 1 price levels

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Description

Due to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to succesfully implement authenticity in advertising.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 March 2010
Listed Since
16 March 2010

Barcode

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