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LAP Lambert Academic Publishing Ethical consumption as an identity project: A narrative approach to Finnish ethical consumers' identity construction

Name: Ethical consumption as an identity project: A narrative approach to Finnish ethical consumers' identity construction
Brand: LAP Lambert Academic Publishing
Price: 41.0 GBP
Availability: InStock

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Description

Aim of this study is to explore Finnish ethical consumers: Their values, preferences and habits. I will view ethical consumption as an identity project, that is to say, I will study how the consumer of the postmodern times constructs his or her identity by making ethical consumption choices. This research is qualitative in its nature. I conducted six life story interviews with Finnish young adults, who declare themselves ethical consumers. This open-ended and in-depth research method enabled me to obtain true understanding of my informants' behavior as ethical consumers.In organizing the transcribed interview data I used the methods of narrative analysis. I closely examined the interviewees' stories, and found common patterns of meaning in them. Based on these meanings, I elaborated five different themes and analyzed the data according to them. About the Author Heidi Romu, M.Sc in Economics and Business administration, CEMS MIM: Studied Marketing and International Management in Helsinki School of Economics, in HEC Montréal and in Michael Smurfit School of Business.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 383839626X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 21 September 2010
Listed Since: 23 September 2010

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LAP Lambert Academic Publishing Ethical consumption as an identity project: A narrative approach to Finnish ethical consumers' identity construction

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