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£71.00

LAP Lambert Academic Publishing StratIT - Strategy and Information Technology in Interactive Business: An Integrative Approach to Creating e-Business Success

Name: StratIT - Strategy and Information Technology in Interactive Business: An Integrative Approach to Creating e-Business Success
Brand: LAP Lambert Academic Publishing
Price: 71.0 GBP
Availability: InStock

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Description

Business success if often considered as an outcome of one specific strategy or tactical choice in a given time or business setting. A certain business model has also been seen as a crucial success factor especially in technology-driven markets. This book takes a closer look at strategy and its successful implementation in an e-business context. The context is first depicted to include various channels and ways of activity. The book shows how a combination of strategic approaches and decisions, implemented taking the benefits of technology and other resources is what it takes to create truly interactive business and success in it. A review on criteria for measuring firm performance is included.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838326121
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 07 January 2010
Listed Since: 13 January 2010

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LAP Lambert Academic Publishing StratIT - Strategy and Information Technology in Interactive Business: An Integrative Approach to Creating e-Business Success

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