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Price Distribution

Price distribution over 68 days • 1 price levels

Days at Price

Price Analysis

Most common price: £70 (68 days, 100.0%)

Price range: £70 - £70

Price levels: 1 different prices over 68 days

Description

The task of encouraging employees to build and strengthen an organization?s brand image ? that is, encouraging them to act as "brand champions" ? is a challenge for businesses high in customer interaction. In this effort, supervisors play a critical role as they are the ones who need to motivate and guide employees' brand building behavior. But what can managers actually do to have employees act on behalf of the corporate brand? The author Felicitas Morhart answers this question in a twofold way: First, in terms of what managers should do and second, in terms of what managers are able to do. She therefore presents results of two studies. In a first study, she shows which leadership style is most effective for enabling brand-building behaviors among employees and the psychological processes involved. In a second study, she examines the question of whether it is possible for managers to learn the very leadership style that has been identified as superior in the first study.

Product Specifications

Brand: Südwestdeutscher Verlag für Hochschulschriften
Format: paperback
ASIN: 3838104668
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 04 January 2010
Listed Since: 06 April 2009

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Südwestdeutscher Verlag für Hochschulschriften Brand-Specific Leadership: On Its Effects and Trainability

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It has never been this cheap. We have no record of a lower price.

Südwestdeutscher Verlag für Hochschulschriften Brand-Specific Leadership: On Its Effects and Trainability

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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