Born Globals: Internationale Wachstumsstrategien junger Unternehmen (Strategisches Kompetenz-Management) - Image 1

£54.98

Gabler Verlag Born Globals: Internationale Wachstumsstrategien junger Unternehmen (Strategisches Kompetenz-Management)

Name: Born Globals: Internationale Wachstumsstrategien junger Unternehmen (Strategisches Kompetenz-Management)
Brand: Gabler Verlag
Price: 54.98 GBP
Availability: InStock

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Description

Michael Pock analysiert ? Born Globals? und diskutiert die relevanten theoretischen Grundlagen, die Bedeutung von unterschiedlichen Erfolgsfaktoren und den Einfluss von Netzwerken. Mithilfe einer umfangreichen Untersuchung entwickelt er ein anschauliches Modell zum Internationalisierungsprozess von ? Born Globals? . From the Back Cover Traditionell wird das Thema Internationalisierung mit großen Unternehmen in Verbindung gebracht. Zunehmend sind es aber vor allem junge innovative Unternehmen, die in kurzer Zeit eine weltweite Marktpräsenz aufbauen. Dabei spricht man häufig von „Born Globals“. Michael Pock analysiert diesen Unternehmenstyp und widmet sich vor allem dem Internationalisierungsprozess. Er diskutiert die relevanten theoretischen Grundlagen, die Bedeutung von unterschiedlichen Erfolgsfaktoren und den Einfluss von Netzwerken. Mithilfe einer umfangreichen Untersuchung entwickelt er ein anschauliches Modell zum Internationalisierungsprozess von „Born Globals“. About the Author Dr. Michael Pock promovierte bei em. o.Univ.-Prof. Dipl.-Ing. Dr. Hans H. Hinterhuber am Institut für Strategisches Management, Marketing und Tourismus der Universität Innsbruck. Der Autor ist Projektleiter am Zentrum für kleine und mittlere Unternehmen der Hochschule Liechtenstein.

Product Specifications

Brand: Gabler Verlag
Format: paperback
ASIN: 3834926000
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 14 September 2010
Listed Since: 26 July 2010

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Gabler Verlag Born Globals: Internationale Wachstumsstrategien junger Unternehmen (Strategisches Kompetenz-Management)

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