£54.36

Gabler Verlag Mediengestützte Behördenkommunikation: Verwaltungswirtschaftliches Kommunikations- und Personalkonzept

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Last 639 days • 639 data points (No recent data available)

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£54.99 £49.78 £50.91 £52.05 £53.19 £54.33 £55.46 12 June 2024 18 November 2024 27 April 2025 03 October 2025 12 March 2026

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Price range: £50 - £55

Price levels: 4 different prices over 639 days

Description

Mit einem Geleitwort von Prof. Dr. Dr. Gerhard E. Ortner From the Back Cover Die Akzeptanz der öffentlichen Verwaltung – ihr Image beim Bürger – hängt entscheidend von der Gestaltung und Steuerung der Informations- und Kommunikationsprozesse ab. Maren Lil Bornschein zeigt auf, inwieweit die Theorien der institutionellen Kommunikation und der personalen Arbeit in Wirtschaftsbetrieben auf die öffentliche Verwaltung übertragen werden können beziehungsweise dürfen. Auf dieser Basis formuliert sie ein Modell der Behördenkommunikation, das hinsichtlich des Einsatzes neuer Medien spezifiziert wird. Sie erarbeitet Grundlagen und innovative Strategien für eine intentionale Personalentwicklung zum Anwendungsfeld „Medienkompetenz“. About the Author Dr. Maren Lil Bornschein hat an der FernUniversität in Hagen bei Professor Dr. Dr. Gerhard E. Ortner promoviert und beschäftigt sich derzeit beim Ministerpräsidenten des Landes Schleswig-Holstein mit der ressortübergreifenden Personalentwicklung.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
12 May 2010
Listed Since
25 December 2009

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