£48.77

Gabler Verlag Geschäftsmodelle Quadruple Play: Eine Einschätzung der Entwicklung in Deutschland

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Description

Christian Hofbauer untersucht, wie sich die Geschäftsmodelle von Quadruple Play nach Einschätzung hochkarätiger Vertreter der beteiligten Branchen in Deutschland entwickeln werden. Er zeigt wichtige Entwicklungslinien auf und gibt praxis- und handlungsrelevante Empfehlungen zur Gestaltung Erfolg versprechender Geschäftsmodelle für Quadruple Play. From the Back Cover Die Umwälzungen im Medien- und Telekommunikationssektor stellen alle Wirtschaftsakteure bezüglich Investitionen sowie Plattform- und Angebotseinschätzungen vor große Herausforderungen. Die Entwicklung konvergenter Geschäftsmodelle ist daher eine der wichtigsten Strategiefragen im Bereich Medienmanagement. Ein Beispiel hierfür ist das Quadruple Play, bei dem Festnetztelefonie, Mobilfunk, TV und Internet aus der Hand eines Anbieters bezogen werden können. Christian Hofbauer untersucht in einer quantitativen und qualitativen Studie auf der Basis des Forschungsmethoden-Mixes nach Mayring, Tashakkori & Teddlie, wie sich die Geschäftsmodelle von Quadruple Play nach Einschätzung hochkarätiger Vertreter der beteiligten Branchen in Deutschland entwickeln werden. Er zeigt wichtige Entwicklungslinien auf und gibt praxis- und handlungsrelevante Empfehlungen zur Gestaltung Erfolg versprechender Geschäftsmodelle für Quadruple Play. About the Author Christian Hofbauer war am Institut für Medien- und Kommunikationswissenschaften an der TU Ilmenau tätig.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 December 2008
Listed Since
27 January 2009

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