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Gabler Verlag Managementhandbuch Mittel- und Osteuropa: Wie deutsche Unternehmen Ungarn und Tschechien für ihre globale Strategie nutzen

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Description

Experteninterviews mit über 100 Top-Managern deutscher Tochterunternehmen in Osteuropa zeigen, wie Unternehmen in dem dynamischen Geschäftsumfeld von Ländern wie Ungarn und Tschechien sicher navigieren und die Herausforderungen meistern können. Review "Der starke Praxisbezug des Buches und viele Empfehlungen aus der dargestellten Realität deutscher Tochterunternehmen machen das Werk zu einem sehr nützlichen Ratgeber." Agplan Aid - Informationsdienst, 01/2007 Book Description Praxiserprobte Strategien für den Weg in die osteuropäischen Märkte From the Back Cover Mittel- und osteuropäische Staaten sind seit Beginn der 90er Jahre verstärkt das Ziel großer deutscher Konzerne und Mittelständler. Diese profitieren von wachsenden Absatzmärkten, günstigen Standortbedingungen sowie geringen Investitions- und Handelsbarrieren und nutzen diese Länder nicht nur als Absatzmarkt, sondern auch als Beschaffungsmarkt, Produktionsstandort oder für F&E. Experteninterviews mit über 100 Top-Managern deutscher Tochterunternehmen in Osteuropa insbesondere aber Ungarn und Tschechien, zeigen, wie Unternehmen in dem dynamischen Geschäftsumfeld von Ländern wie Ungarn und Tschechien sicher navigieren und die Herausforderzungen meistern können. Eine Fülle von Fallstudien aus dem Automobilbau, dem Maschinen- und Anlagenbau, der Elektrotechnik/Elektronik, der Chemie, sowie der pharmazeutischen Industrie erlauben zudem Einblicke in konkrete Anwendungsbeispiele. Aus dem Inhalt: • Die Bedeutung der östlichen EU-Staaten • Investitionsziel Ungarn: Rahmenbedingungen und Strategiewahl; Branchenanalysen und Erfolgsfaktoren; Empfehlungen für Manager • Investitionsziel Tschechien: Rahmenbedingungen und Strategiewahl; Branchenanalysen und Erfolgsfaktoren; Empfehlungen für Manager About the Author Lutz Kaufmann ist Inhaber des Herbert-Quandt-Stiftungslehrstuhls für Betriebswirtschaftslehre, insbes. Internationales Management, an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU). Dirk Panhans ist Doktorand und wissenschaftlicher Mitarbeiter am Lehrstuhl für Internationales Management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 November 2006
Listed Since
06 August 2010

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