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Deutscher Universitätsverlag Strategisches Logistikmanagement: Ein markt-, prozess- und ressourcenorientiertes Konzept: 316 (neue betriebswirtschaftliche forschung (nbf), 316)

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£69.89 £62.64 £64.22 £65.80 £67.39 £68.97 £70.55 10 June 2024 15 November 2024 22 April 2025 27 September 2025 05 March 2026

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Description

Barbara Mikus entwickelt ein umfassendes und in sich geschlossenes Konzept eines strategischen Logistikmanagements für Industrieunternehmen. Dabei werden ausgehend vom Stand des strategischen Managements allgemein verschiedene Denkrichtungen erfasst: die Perspektiven des "market based view" und des "resource based view" sowie die prozessorientierte Managementsicht. From the Back Cover Der Logistik wird in Theorie und Praxis eine wachsende Bedeutung zugeschrieben, da sie den langfristigen Erfolg von Unternehmen in erheblichem Ausmaß beeinflussen kann. Bisher liegt der Schwerpunkt der Logistiktheorie auf operativen und taktischen Problemstellungen. Um aber das Erfolgspotenzial der Logistik konsequent ausschöpfen zu können, ist ein gezieltes Management auch auf der strategischen Ebene erforderlich. Barbara Mikus entwickelt ein umfassendes und in sich geschlossenes Konzept eines strategischen Logistikmanagements für Industrieunternehmen. Dabei werden ausgehend vom Stand des strategischen Managements allgemein verschiedene Denkrichtungen erfasst: die Perspektiven des "market based view" und des "resource based view" sowie - als Ergänzung und Bindeglied - die prozessorientierte Managementsicht. Da die verschiedenen Arten logistischer Erfolgsfaktoren - logistische Angebote, Prozesse sowie Ressourcen - weitgehend mit diesen Managementperspektiven korrespondieren, kann sich die Übertragung ihres Gedankenguts auf die Logistik im Rahmen der Entwicklung von Konzepten für die gezielte Gestaltung der Erfolgsfaktoren vollziehen. About the Author PD Dr. Barbara Mikus lehrt am Institut für betriebswirtschaftliche Produktions- und Investitionsforschung der Universität Göttingen.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
26 November 2003
Listed Since
11 February 2007

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