£58.94

Deutscher Universitätsverlag Interne Bildung von Personalvermögen durch integratives Personalentwicklungsmarketing

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Description
Product Description Claudia Thielmann-Holzmayer begründet einen Ansatz einer operationalen betriebswirtschaftlichen Theorie für den personalwirtschaftlichen Teilbereich der Personalentwicklung unter Zugrundelegung einer Marktorientierung. From the Back Cover Der unternehmerische Erfolg hängt entscheidend von der zielgerichteten Nutzung geeigneter Qualifikationen und Motivationen der Mitarbeiter, dem Personalvermögen, ab. Die zentrale personalwirtschaftliche Aufgabe der Personalentwicklung besteht darin, dieses zur unternehmerischen Leistungserstellung erforderliche Personalvermögen zu bilden. Claudia Thielmann-Holzmayer geht der Frage nach, inwieweit es sich bei personalwirtschaftlichem Handeln um ökonomisches Agieren handeln kann bzw. darf und interpretiert Qualifikationen und die jeweils dazu gehörenden Motivationen der Mitarbeiter, ihr individuelles Personalvermögen, als knappes Wirtschaftsgut. Auf dieser Basis formuliert sie marktorientierte personalvermögensbasierte Kunden-Lieferanten-Beziehungen. Die Autorin überträgt Marketing auf die Personalentwicklung zur unternehmenszielgerichteten internen Bildung von Personalvermögen und leitet ein integratives Personalentwicklungsmarketing her. About the Author Dr. Claudia Thielmann-Holzmayer ist wissenschaftliche Mitarbeiterin von Univ.-Prof. Dr. Dr. Gerhard E. Ortner am Lehrstuhl für Betriebswirtschaftslehre, insbesondere Personalwirtschaft und Unternehmenskommunikation, der FernUniversität Hagen.

Product Specifications
Brand
Deutscher Universitätsverlag
Format
paperback
ASIN
382447722X
Category
Books > Subjects > Business, Finance & Law > Management > Human Resources > Human Resources Management
Domain
Amazon UK
Release Date
11 December 2002
Listed Since
04 May 2012

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No barcode data available

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