£63.07

Deutscher Universitätsverlag Bildungsfernsehen: Entwicklung und Gestaltung audiovisueller Lernangebote

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Description

Michael Schnell zeigt umfassende Anregungen und Richtlinien aus der Forschungslandschaft auf, wie audiovisuelle Lernumgebungen im Rahmen von Fernseh- und computerbasierten Lernangeboten entwickelt und gestaltet werden sollen, um einen möglichst großen Lerneffekt zu erzielen. From the Back Cover Wissensvermittlung durch das Fernsehen ist in den letzten Jahren für das breite Publikum immer attraktiver geworden. Das zeigt sich in den Programmangeboten der TV-Sender. Unter dem Stichwort "Business-TV" nutzen auch Unternehmen eigene Fernsehproduktionen, um ihre interne Kommunikation zu verbessern und um ihre Mitarbeiter kostengünstig, schnell und flexibel weiterzubilden. Michael Schnell gibt einen umfassenden Überblick über den aktuellen Forschungsstand zur Entwicklung und Gestaltung audiovisueller Lernumgebungen aus lernpsychologischer Sicht. Er beschreibt Annahmen, Theorien und Erkenntnisse, die in erster Linie für das Lernangebot Fernsehen von Bedeutung sind, aber auch für computergestützte und internetbasierte Angebote genutzt werden können, um einen möglichst großen Lerneffekt zu erzielen. Damit legt der Autor einen sowohl für den in der Bildungsarbeit tätigen Praktiker als auch für den interessierten Laien verständlichen Leitfaden vor. About the Author Dipl.-Päd. Michael Schnell studierte Pädagogik mit den Schwerpunkten Erwachsenenbildung und Wirtschaftslehre an der Universität Köln. Er ist als freier Trainer in der Erwachsenenbildung tätig und berät in Fragen der Organisationsentwicklung, Mediendidaktik und -gestaltung.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 June 2002
Listed Since
08 April 2012

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