£63.93

Deutscher Universitätsverlag Adoption von Online-Banking-Services: Determinanten aus Sicht der Kunden (Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business)

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£64 today · all-time low £64 (May 2026) · usually £64

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Price History & Forecast

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Last 70 days · 70 data points (no recent data)

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£64.69 £63.82 £64.01 £64.20 £64.39 £64.58 £64.77 01 May 2026 18 May 2026 04 June 2026 21 June 2026 09 July 2026

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60 days · current 10 days 0 15 30 45 60 £64 £65 Days at Price

Price Analysis

Most common price: £64 (60 days, 85.7%)

Price range: £64 - £65

Price levels: 2 different prices over 70 days

Description

Online-Banking wird oft als Beispiel für die erfolgreiche Kommerzialisierung des Internets genannt. Doch obwohl mehr als 20 Millionen Deutsche ein Online-Konto besitzen, sind die wirtschaftlichen Effekte weitaus geringer als erwartet. Als Ursachen hierfür gelten mangelnde Berücksichtigung der Kundensicht, unzureichende Anpassung der Produkte auf die Online-Umgebung und die Vernachlässigung variierender Umweltbedingungen. Ingo Garczorz untersucht den Einfluss unterschiedlicher soziodemographischer, produkt- und umweltbezogener Variablen auf die Nutzungsentscheidung von Kunden mit Hilfe der Hazard-Analyse. Es wird deutlich, dass sich vor allem Produktgestaltung und Umwelteinflüsse maßgeblich auf den Prozess der Adoption auswirken und dass hier gute Möglichkeiten bestehen durch gezielte Datensammlung, -aufbereitung und -analyse wertvolle Einsichten in das Kundenverhalten zu gewinnen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2004
Listed Since
08 December 2006

Barcode

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