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Deutscher Universitätsverlag Die Digitalisierung von Fernsehprogrammen: Perspektiven für private Veranstalter (Wirtschaftswissenschaften)

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Description

Julia Schössler behandelt das Angebot von Fernsehprogrammen erstmals als Dienstleistung und zeigt die innovativen Optionen für private TV-Veranstalter auf. From the Back Cover Die Digitalisierung des Fernsehmarktes wirkt sich nahezu auf alle klassischen Aktivitäten der TV-Veranstalter aus. Durch die erweiterten Möglichkeiten der interaktiven, individuellen und multimedialen Programmgestaltung sind insbesondere die Entscheidungen über Leistungsprogramme im digitalen TV-Markt betroffen. Die modifizierten ökonomischen Voraussetzungen beeinflussen nicht nur die Entscheidungsprozesse hinsichtlich des Umfangs und der Struktur, sondern auch hinsichtlich der Qualität der angebotenen Fernsehprogramme. Julia Schössler behandelt das Angebot der Fernsehprogramme erstmals als Dienstleistung und zeigt die theoretischen bzw. technisch möglichen Optionen für private TV-Veranstalter auf. Sie berücksichtigt dabei besonders die Bedürfnisse der Rezipienten und der werbungtreibenden Wirtschaft. About the Author Dr. Julia Schössler promovierte bei Professor Dr. Günter Sieben am Institut für Rundfunkökonomie an der Universität Köln. Sie ist heute bei der Bertelsmann Broadband Group tätig.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 January 2001
Listed Since
08 September 2011

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