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Influential Peers! Consumer behavior and complex business relationships in food supply chain networks

Amazon

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£61.68 £58.59 £59.82 £61.06 £62.29 £63.53 £64.76 24 July 2026 10 August 2026 28 August 2026 14 September 2026 02 October 2026
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Price distribution over 71 days • 1 price levels

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71 days 0 18 36 53 71 £62 Days at Price

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Most common price: £62 (71 days, 100.0%)

Price range: £62 - £62

Price levels: 1 different prices over 71 days

Description

Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers' motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers' strategic FSCN decisions.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 January 2024
Listed Since
28 June 2025

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