The Influence of Western Consumerism on Eastern Culture: A Consumer Behaviour Perspective (Routledge Studies in Marketing)

Consumer Behavior: New Essays on the Study of Consumption (Routledge Interpretive Marketing Research)

Rituals, Consumption, and Marketing: A Research Companion (Routledge Research Companions in Business and Economics)

Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture (Routledge Studies in the Fashion Industry)

Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class (Routledge Studies in Marketing)

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Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives (Key Issues in Marketing Management)

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Culture-Bound Syndromes in Popular Culture (Routledge Research in Cultural and Media Studies)

Understanding Chinese and Western Cultures

Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing

Essentials of Consumer Behavior: An Applied Approach

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Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives (Routledge Studies in Marketing)

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Responsible Cultural Consumption and Production: Insights From Live Experiences, Film and Fashion (Routledge Research in the Creative and Cultural Industries)

English in China: Creativity and Commodification (China Perspectives)

The Routledge Handbook of Cultural Discourse Studies (Routledge Handbooks in Linguistics)

Global South Discourse in East Asian Media Studies (Routledge Research in Cultural and Media Studies)

Innovative Cultural Tourism in European Peripheries (Routledge Research in the Creative and Cultural Industries)

Routledge Contemporary Marketing and Consumer Behaviour Book

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Routledge Anti-Consumption - Critical Marketing Studies Book

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Routledge - Consumer Ethnocentrism and Marketing in Poland

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Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior (Routledge Studies in Marketing)

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Consumer Engagement in the Cultural Sector: Museums and Science Centres (Routledge Studies in Central and Eastern European Business and Economics)

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The Routledge Handbook of Digital Consumption (Routledge International Handbooks)

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour (Routledge Studies in Marketing)

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