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GRIN Verlag Analysis of the Innovation and the Communication in Fast Food Chains with Different Structures

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Last 54 days · 54 data points (no recent data)

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£55.90 £53.11 £54.22 £55.34 £56.46 £57.58 £58.70 26 July 2026 08 August 2026 21 August 2026 03 September 2026 17 September 2026
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Price Distribution

Price distribution over 54 days • 1 price levels

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54 days 0 14 27 41 54 £56 Days at Price

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Most common price: £56 (54 days, 100.0%)

Price range: £56 - £56

Price levels: 1 different prices over 54 days

Description

Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, London Metropolitan University, language: English, abstract: The main purpose of this thesis is to explore the relationship and its degree between the local management and the innovation within the fast food restaurant chains and argue about the communication within the different chains. Another goal is to analyze the different system structures possible within a fast food chain, comparing the author's findings with the previous research. This will be done in order to find the more efficient system structure, to support and develop the innovation and to understand the motivations which lead the fast food restaurant chains to franchise.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 July 2017
Listed Since
14 July 2017

Barcode

No barcode data available

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