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Springer Digital Marketplaces Unleashed

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£58.84 £55.90 £57.07 £58.25 £59.43 £60.61 £61.78 25 July 2026 15 August 2026 06 September 2026 28 September 2026 20 October 2026
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Description

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 August 2018
Listed Since
08 February 2019

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