Market Orientation and Corporate Performance of Insurance Firms: Market Orientation and Corporate Performance of Insurance Firms in Nigeria - Image 1

£49.00

LAP Lambert Academic Publishing Market Orientation and Corporate Performance of Insurance Firms: Market Orientation and Corporate Performance of Insurance Firms in Nigeria

Name: Market Orientation and Corporate Performance of Insurance Firms: Market Orientation and Corporate Performance of Insurance Firms in Nigeria
Brand: LAP Lambert Academic Publishing
Price: 49.0 GBP
Availability: InStock

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Description

The book on Market Orientation explores the relationship between the various variables of Market orientation namely customer focus, competitor focus and interfunctional coordination and the corporate performance of Insurance firms in Nigeria. This relationship is without contextual factors like age and market information system. It was observed that a positive relationship existed between them in different capacities. The insurance industry in Nigeria is hereby adjured to adopt the strategy of Market orientation at this time in history of the industry to be able to actualise its potential. The emphases on this strategy will help the industry to compete effectively with other insurance firms in the developed world

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659685674
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 11 May 2017
Listed Since: 03 June 2017

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LAP Lambert Academic Publishing Market Orientation and Corporate Performance of Insurance Firms: Market Orientation and Corporate Performance of Insurance Firms in Nigeria

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