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Price distribution over 55 days • 1 price levels

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Most common price: £56 (55 days, 100.0%)

Price range: £56 - £56

Price levels: 1 different prices over 55 days

Description

The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were directed towards establishing a relationship between individual personality traits and buying behaviour or to predict sales of expensive items such as automobiles, in which personality was not the only influencing factor. Moreover, almost all of the earlier work on personality traits and consumer decision-making, was targeted at the study of products not services. In contrast, the current study was aimed at ‘usage’ behaviour rather than ‘buying’ behaviour; and building the conceptual framework on services rather than products. Using two studies [(N=987 for Mobile Phone Services) & (N=288 for Credit Card Services)], consistent support was found for the effects of personality traits on customer loyalty, satisfaction and switching patterns among mobile phone and credit card users.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659452378
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 31 October 2013
Listed Since: 05 November 2013

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LAP Lambert Academic Publishing Personality Influences Consumer Behaviour

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Personality Influences Consumer Behaviour

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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