Religious Radio Broadcasting: Driving Behavioural Change in Listeners - Image 1

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LAP Lambert Academic Publishing Religious Radio Broadcasting: Driving Behavioural Change in Listeners

Name: Religious Radio Broadcasting: Driving Behavioural Change in Listeners
Brand: LAP Lambert Academic Publishing
Price: 60.0 GBP
Availability: InStock

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Description

Studies have shown that in spite of the effectiveness of radio to persuade and influence, it cannot solely bring about attitudinal and behavioural changes in the listener. Supplementary approach like face to face communication between promoter of the idea and the audience may be required. In Adamawa and Taraba states, different levels of behaviour change had been reportedly recorded. This is intriguing, given the belief that Adventist World Radio (AWR) programming has for years probably been the only medium through which the Adventist doctrine is shared with listeners in these two states. This study specifically probed into the possible relationship between AWR programmes and listeners’ behavioural changes.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659412805
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Sociology > Reference
Domain: Amazon UK
Release Date: 30 April 2020
Listed Since: 20 May 2020

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LAP Lambert Academic Publishing Religious Radio Broadcasting: Driving Behavioural Change in Listeners

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