Media Uses: Readers'' Activity in Newspaper-Use Behaviour - Image 1

£66.00

LAP Lambert Academic Publishing Media Uses: Readers'' Activity in Newspaper-Use Behaviour

Name: Media Uses: Readers'' Activity in Newspaper-Use Behaviour
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
Availability: InStock

Journalism

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Description

Audience activity in media-use behaviour is one of the most important areas of mass communication research. Scholars have been taking greater interest in studying it for quite long. Researchers have identified various social and psychological factors that presumably make media consumers active in their media consumption. This book provides some distinct scientific findings on the determinants of activity of newspaper readers in the Pakistani society. In addition to psychological factors the book sheds light on cultural and social perspectives of readers of daily newspapers in relation to their activity media uses. In fact, Pakistani society shows very little social, cultural, economic, and political resemblance with the Western World where the phenomenon of audience activity has mainly been explored.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838379896
Category: Books > Subjects > Reference > Writing > Journalism
Domain: Amazon UK
Release Date: 13 July 2010
Listed Since: 16 July 2010

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LAP Lambert Academic Publishing Media Uses: Readers'' Activity in Newspaper-Use Behaviour

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