Mifopoeticheskoe prostranstvo reklamnogo turisticheskogo narrativa: Mifologemy, ideologemy, metafora - Image 1

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LAP Lambert Academic Publishing Mifopoeticheskoe prostranstvo reklamnogo turisticheskogo narrativa: Mifologemy, ideologemy, metafora

Name: Mifopoeticheskoe prostranstvo reklamnogo turisticheskogo narrativa: Mifologemy, ideologemy, metafora
Brand: LAP Lambert Academic Publishing
Price: 67.0 GBP
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Words, Language & Grammar

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Mifopoetika rassmatrivaetsya nami kak priem tvorcheskogo modelirovaniya, kak forma voploshcheniya mifologicheskogo myshleniya na povestvovatel'nom urovne (metaforichnost', obraznost', simvolizm i t.p.), kak rezul'tat tvorcheskoy igry s mifologicheskim materialom. Issleduemyy material pokazyvaet, chto mifopoeticheskie priyemy yavlyayutsya osnovnymi formoobrazuyushchimi i strukturoobrazuyushchimi faktorami reklamnogo turisticheskogo narrativa. V ikh chislo my vklyuchaem takie mifopoeticheskie priyemy kak mifologicheskoe obrazostroenie, syuzhetostroenie, ispol'zovanie mifologicheskikh tem i motivov, a takzhe appelyatsiyu k metaforicheskoy obraznosti. Nami rassmotreny obrazy-mifologemy Puti i Geroya, sotsial'nye i lichnostnye ideologemy, ideologemy konsyumerizma, antropomorfnaya i prirodomorfnaya metaforicheskie modeli, kotorye organichno formiruyut tkan' turisticheskogo narrativa, sozdavaya yarko vyrazhennyy mifopoeticheskiy kontekst. Imenno eto i pozvolyaet nam govorit' o mifopoeticheskoy osnove reklamnogo turisticheskogo narrativa. Prednaznacheno dlya vsekh, kto interesuetsya problemami filologii, lingvokul'turologii, psikholingvistiki, filosofii, a takzhe reklamy, diskursa i narrativa.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659150835
Category: Books > Subjects > Reference > Words, Language & Grammar
Domain: Amazon UK
Publication Date: 04 March 2014
Listed Since: 28 March 2014

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LAP Lambert Academic Publishing Mifopoeticheskoe prostranstvo reklamnogo turisticheskogo narrativa: Mifologemy, ideologemy, metafora

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