£81.52

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Springer Insurance Marketing: Marketing and Sales in Insurance Companies: Theory and Practice

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£81.52 £77.44 £79.07 £80.70 £82.34 £83.97 £85.60 01 August 2026 17 August 2026 03 September 2026 19 September 2026 06 October 2026
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Description

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to the latest research findings and in-depth literature, far beyond previous works on insurance marketing. The application-oriented presentation, the latest legal framework and market developments as well as marketing highlights from insurance companies contribute to the necessary practical relevance. The textbook is aimed at Bachelor's and Master's students, academics and interested professionals.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 October 2025
Listed Since
08 January 2025

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